The COVID 19 pandemic has touched every corner of life and livelihood. It goes without a mention that the ones fighting to establish a solid ground in the world of business have had to face the biggest hit. The drop in demand of the products and services extended by the local and small business is quite depressing. Be it the fruit juice stall placed right in the corner of the famous jogging ground in your locality, the small food stall selling the hot favourite snack in the evening or the beauty salon operated by a budding entrepreneur all have had to shut doors during this period. Nature has called for a massive alteration in the Local / Small Business Marketing Strategy to keep pace with the changing trend of time.
10 Local / Small Business Marketing Strategy bucket is sure to boost the commercial endeavours path of operation
Designing a website
It is extremely important to keep pace with the advancement in technology to survive in the present culture of commercial endeavour. Designing and developing a responsive website forms the very first credible connection between you and your prospective customers.
Listing your products and services in a well organised format is sure to boost your business’ presence and spread its awareness among mass in a much convincing manner. Adding crucial information about your business’ location and contact information like telephone number and email id will enable the interested customers to get in touch with you with ease. Pay attention to this local business marketing strategy.
Claim your Google My Business
Google My Business account is available completely free of cost. This lucidly usable business tool is lined to help business organisations to systematically manage their presence in the world of internet across Google Map and search engine. Verifying and editing your account in a lyrical manner would enable you to reach out to customers by paving the path of your customers to tap you!
You can easily manage your company’s information that Google users get when they carry out a search for your business’ services and products. This enhances your brand’s reputation massively. You can readily interact with your customers and respond in a timely manner to their reviews via this small business marketing.
Promote local business on social media
The popularity of social media in the present digital era is sky high. Various social media platforms like Facebook and Instagram has a large chunk of regular users. Thus captivating the attention of customers in such a space is an opportunity you must not miss. Regularly updating your services, products and promoting your brand in a well defined and genuine platter in social media can force customers to stop and take a look. Moreover engaging with customers in such a free style would add credible imprint in your prospective client’s mind
Testimonials by the already served clients carry a lot of weightage when the task is attracting new potential clients. Most entrepreneurs have a feedback section listed in the company website. Thus validation of their brand via firsthand experience gainers is a celebrated tool to market your business. A large percentage of visitor check the testimonials penned in the website. This gives them a true sense of the real interaction between the clients and business heads. Thus clients get a genuine picture of the quality of both product and service before getting into any sort of contract.
Run Paid Ads
Paid advertisements are the ones you need to pay for. You need to pay the possessor of the advertising space for utilising the space for marketing your brand. You can most likely negotiate and settle the cheque value. These paid ads are showcased before the users on the bottom, top and sides of various web pages. If you can manage the fund, you can arrange for displaying the ads on popular websites. Thus enhancing good quality traffic to your company’s website can be lucid. PPI, PPC and display ads are the various kinds of paid ads that you can utilise to customise your marketing and promotional campaigns.
Focus on Local SEO
The process via which you can optimally uphold your brand’s online presence to bag more and more customers from pertinent local search can be interpreted as Local SEO. Customers typically search for your business in popular search engines. Clients just typing “juice shop near me” are listed an exhaustive list of juice shops in that locality. It is always a great idea to spread awareness and get in your team your local clients. Thus you must concentrate on topping the chart of local competitors.
Be a great storyteller across all platforms
Marketing and advertising strategies can get boring over time. Call to action in dry styles can be imposing to the customers in the era of massive promotional battle. But getting back to basics, to the non-complicated realms of interaction always carries freshness worth contentment. If you adopt the tool of smooth and lyrical storytelling across platforms instead to being too desperate to promote your products, the audiences are sure to take a break and spare time to have a look at your effort. Suppose you are willing to post a picture of your most popular product, adding a simple emotional line to it will surely uplift its worth by a great figure. Engage with your customers by trying to draw a picture that is sure to vibrate in their mind.
References has been the age old magic want employed by entrepreneurs and business at large. Referral marketing is the new age term of small business marketing for this age old practise. In simple words it is the method of marketing services and products to integrate brand new customers through the tool of reference. The “word of mouth” practise of publicising your brand by the satisfied and contented customers is extremely instrumental in attracting new clients. Usually spontaneous practice, the referral marketing can also be a strategic move from your end as a businessman.
Create Local Business contacts
It is always a good idea to start expanding your customer base within the local radius of your area of operation. Contacts can prove to be your massive gem when concentrating on promotional aspect. Be vigilant in creating a sound local business contact.
Engage your customers with E-mail Marketing:
Among the new and trending customs of digital marketing, e-mail marketing acquires a position in the top of the chart though most of them neglects it. E-mail has swept in the regular list of communication in our present lifestyle. From formal to informal communications personals prefer to have an exchange of information via e-mail. This gives you a golden opportunity to tap customer in this particular space in the world of internet. You can send informative and catchy mails to your clients and present to them your products and service in an attractive package. This is sure to present your local business in a standard package.
The above set of Local / Small Business Marketing Strategy is intended to give you a clear picture of the present marketing realms. The idea is to connect with your customers in a good package of interaction studded with informative and intelligent marketing attempt. You need to gear up and showcase your local business in the front stage with all convictions and strength. It is crucial to make the customers feel the importance of your brand in a subtle manner. Thus engaging with them in employing the latest technology and marketing trend is crucial. Overcoming challenges vested upon us and getting back to form with new energy is important to stand out in the crowd. Be courageous and achieve your target with conviction!