Content is anything that adds value to the reader’s life. The content can be any form that conveys the story of a brand and Content Marketing is a strategic marketing approach that focuses on creating and delivering valuable, profitable content for your prospective customers
5 reasons of creating master class content marketing strategy:
Create Brand Awareness:
Content Marketing is the most effective way of creating brand awareness. Let’s be honest, most of the people don’t know about your business. It’s time for you to change it with a proper content marketing plan.
Build the right content for your target audience and publish the content on different channels. Most of the businesses want to drive prospective customers to their website and expose the site that they have never visited. By using multiple channels to bring the consumer to their website through inbound links such as providing a link from their PR’s or via advertising.
Few aspects you can do to build brand awareness is by releasing PR, using unique and emotional storytelling on social media, PPC and Remarketing
Get it visible on Organic Search Results:
Optimizing keywords with SEO, writing SEO friendly content for your website or for the blog posts. The content will help your blog to get indexed in google’s SERP. With SEO you can target the audience at any phase of the marketing funnel. With the SEO friendly content if someone searches for the related content or keyword you targeted through your blog and if Google finds that your content is suitable and matches the search query made by the searcher, Google displays your content thereon SERP.
Google often changes its algorithm so you need to keep your content up to date to make it more relevant for the user and to rank your content.
Generate Leads for your business:
Getting qualified leads is an important goal for most of the business. Any business looks at getting new leads and it eventually pushes them to buy their product or service. Content Marketing enables you to find through useful and informative content. Most of the time this happens before they make up the purchase decision. This is the content that was there in the middle of the funnel. Here the brands try to solve the issue of the prospective customers by providing useful resources to acquire a lead.
The most commonly used technique for the brand to acquire lead is by providing freebies such as webinars, podcasts, free downloadable resources, etc.
The more the content you create that helps your target audience to gain knowledge or to solve their problems, then makes your target audience feel that you are the master of this field and builds up the trust in you. People always trust the masters of the business and takes their help to solve their problems.
When the buyer acquires trust in your brand they will consider your brand for making their purchase decision. Before they become your customer they will check out various aspects such as competitive comparisons, detailed specifications of products & services with price, customer stories, testimonials, consultations, demos, freebies, etc.